This is an article by Parinaz Madan who is a Principal Associate at Anoma Legal.  In 2019, the New York Times published a piece titled “Don’t Scoff at Influencers. They’re Taking Over the World”. The article expressed some prescient views: “As social media expands its cultural dominance, the people who can steer the online conversation will…

This is an article by Parinaz Madan who is a Principal Associate at Anoma Legal.  Few agreements in the world are as personality-driven as endorsement agreements, making them perhaps some of the most interesting yet gruelling agreements to negotiate. And these agreements are increasingly likely to involve very high stakes. This becomes evident in a recent…